Laura Heffelfinger
Art Direction | Graphic Design | Photography

Goose Island Beer

Goose Island Beer Co.'s Hop Harvest brings guests of the brewery to their hop farm in northern Idaho, demonstrating the brand and the brewers' commitment to innovation. The challenge was to create a unique identity for the event, helping it stand out from their robust national event portfolio while honoring the unique farm setting, as well as the core Chicago history of Goose Island itself.